How to Handle the Media

by nex

I've heard way too many hackers gripe about how the media has screwed us over, which is in fact true, to a degree.  But it's not all their fault.  We as the subject matter have a duty to represent ourselves in a much better light.  So if you don't want to make fools of the hacker community, here are some things to remember when chatting with the public and the media.

When you talk to the media you not only speak for yourself but you also speak for every other member of the hacker community.  If you say something that is threatening, inflammatory, or just plain dumb, you make the community look stupid as well.

Ask to see a copy of the article before it is distributed.  This is not always possible for the reporter to do, but ask anyway.  When and if the article is published and you do read it, give the reporter some feedback.

Set rules for what you are going to talk about and not talk about.  Understand what is on the record and what isn't.  Be perfectly clear about these rules.

Treat the reporter with respect and kindness, no matter how naive and/or rude they are.  Live by the golden rule when dealing with the media.

Set up a time and place for your interview that is comfortable for both you and the reporter.  Your favorite hangout may not be their favorite place.  Show up on time.

Don't threaten the reporter.  It's childish activity that only makes you look lame.

Remain cool.  This does not mean be an ass or be "elite," or using jargon.  It means remaining levelheaded and in control of yourself.  Consider your words carefully - saying something inflammatory or threatening will make you look lame and make all other hackers look the same way.  Take your time answering the reporter's questions.  The media has a nasty tendency of twisting words; don't let them twist yours.

The media is built on a favor system.  Understand and use this.  If the reporter is good to you, be good to the reporter.  If the reporter is an ass, be a saint, but don't let them walk all over you.

The media is not your enemy.  The media is a tool and like any tool it can be used for positive or negative results.